Beauty New York — Event Logistics at the World Trade Center Oculus

Aligned Services:

 Project Coordination · Final-Mile Delivery · FTZ Warehousing · Institutional Moving · Event Logistics

The Challenge

Deliver a high-visibility beauty industry showcase inside the Oculus with restricted access windows, Port Authority and Westfield approvals, heavy commuter foot traffic, and fragile/oversized exhibit pieces that must be installed and removed overnight without disrupting the public concourse.

The Strategy

  • Pre-permitting and run-of-show with Port Authority, Westfield, and building security
  • Color-coded dock schedule and marshaling plan; staged arrivals to eliminate queueing
  • FTZ pre-staging and dummy-build QC for complex booths and lightboxes
  • Badging and union coordination; minute-by-minute load-in timeline

The Solution

  • Sequenced carrier arrivals to Oculus dock; lift-gate unload with pallet jacks and road cases
  • Protected pathways with floor runners, corner guards, and spotters through public areas
  • White-glove placement of acrylic, glass, and foam-core elements; AV/vendor handoffs
  • Live command channel for approvals, variance handling, and photo verification
  • Reverse logistics strike, waste segregation, and returns to storage/vendors

The Result

  • Build completed 6 hours before doors; zero safety incidents
  • 18+ exhibitor spaces supported; 40+ pallets moved end-to-end
  • 100% compliance with access and security protocols
  • Public area returned to “broom clean” within 90 minutes of strike

Risk Controls

  • Chain-of-custody for high-value product samples
  • Crowd control and spill response in public concourse
  • Electrical clearances and after-hours noise restrictions

Equipment & Assets

  • Lift-gate trucks and rolling road cases
  • High-capacity dollies and panel carts
  • Floor protection mats and corner guards
  • Two-way radios and label/scan kits

Related Services:

  • Record Storage

Project summary:

Multi-agency event logistics delivered early, incident-free, with full compliance and rapid strike.

Ready for a Smarter Logistics Partner?

Triple Crown brings together expert project management, advanced technology, and scalable logistics solutions to deliver results you can count on. Whether you need a one-time project or ongoing support, we’re here to simplify your logistics challenges.

Contact us today to learn how our logistics and project coordination services can streamline your operations.